Negros De La Raza
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"LA PURA NETA"
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It's Not Just Hip Hop.
Negros De La Raza
Born from the voices of the unheard, Negros De La Raza is more than a name, it’s a bold declaration of Afro-Latino identity, truth, and cultural power. Led by pioneering artists Sen Dog and Kemo the Blaxican, this collaboration is a tribute to the barrios that raised them, the struggles that shaped them, and the music that speaks for them.
A movement of the people, for the people.
LA PURA NETA
It’s a sound of survival.
A rhythm of resistance.
THE VOICES
THE VOICES
PRODUCER
FIYASTARTA
CHAZZ PADILLA
Billboard-charting artist, award-winning composer, and CEO of Epicenter Music and Deranged Muzik.Blending cinematic hip-hop with Latin and film-score influences, Fiyastarta crafts a sonic experience that defies boundaries and defines the sound.
VOCALIST
MELINDA
SALCIDO
Grammy Award-winning Mexican-American vocalist. Known for her genre-breaking performances, Melinda’s voice adds elegance and power, elevating the emotion and authenticity behind Negros de la Raza.
DJ
PEOPLEMOVER
PeopleMover brought true hip hop soul to La Pura Neta. His precision and mastery on the turntables gave the album its raw edge. Every scratch reflected passion, skill, and respect for the culture—his touch didn’t just enhance the music, it defined it
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Born and raised in South Gate, California, Sen Dog is a Cuban-American rapper and one of the founding members of the iconic group Cypress Hill. With a voice that cuts through silence and commands attention, Sen Dog’s music reflects the raw, unfiltered realities of life in L.A.’s barrios. His signature deep tone and bold delivery gave life to tracks that became anthems of resistance and pride. As a representative of Negros De La Raza, Sen Dog speaks for those who are often unseen Afro-Latinos navigating both cultural pride and survival. His legacy is a blend of revolutionary energy and lyrical truth, using hip-hop as a platform for justice and identity.
SEN DOG
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KEMO THE
BLAXICAN
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Kemo the Blaxican is a Los Angeles-based emcee whose roots stretch from Mexican heritage to African-American lineage. Formerly of Delinquent Habits, Kemo carved his lane with a bilingual style that bridges Spanish rap with the urgency of classic street hip-hop. His verses, laced with Spanglish and sharpened by experience, speak to the soul of dual identity Afro-Latino, marginalized, but unbreakable. A lyrical architect of Negros De La Raza, Kemo embodies the resistance of the barrio, the rhythm of the forgotten, and the voice of a movement that cannot be silenced. His words aren't just rhymes—they're declarations.
FOLLOW KEMO THE BLAXICAN
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Photography: Memo Ortega
Logo: Wari
Art: Dan Lish | Isaac Pelayo